Absolut Offensiveness: Bumped to top…
April 6, 2008Updated: Sunday 6 April.
MEXICO CITY — The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.
From Foxnews.com
You’ve seen these Absolut Vodka adds before, but you may have not seen this one. Read more at La Plaza in the Los Angeles Times.
The whole concept taps into the idea that the U.S. pretty much stole all of what was Mexican territory. Of course that’s all b.s. cuz we pretty much purchased most of the territory. And what we didn’t purchase was part of the ole “Independance from Mexico” thing, i.e.; the Bear Flag Revolution in California and the Lone Star Republic of Texas…
It’s all wishful thinking on their part, but it’s inflaming a lot of folks.
Welcome back! Seems Absolut fired their entire advertising department and have a new routing policy for “local” ad campaigns. They’ve also finally “genuinely” apologized: http://absolut.com/iaaw/blog/we-apologize
Too little, too late, if you ask me!
Unbelievable. Funny, I never saw the commercial and I live in California. I know a few months back they had a billboard from a local latin speaking radio station, saying ‘welcome to mexifornia’ which really pissed people off. I hope the dude who came up with the campaign did get fired and can now devote all of his time to working with La Raza.
WC